However, it does contain a timeless message for anyone and everyone who endeavors to sell products in the marketplace. Selling is an art, something you do for people not to them.

There are universal timeless laws that govern success in selling and those same laws govern everything that occurs in nature on this planet. Human beings and interactions are governed by these laws, yet this application is not taught in schools.

I believe selling is 95% mindset, 5% mechanics. If you have a desire to understand the greatest asset you possess, your mind, and how to use it to earn sales and sell more, this book is for you.

The premise of this book is to study universal law and apply it to selling. It is illogical to think emotion is your power source, yet it is. The promise of this book is the principles are where all the answers lie.